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How to Get More Word of Mouth Marketing

Frank was just unlocking the door to his shop when he heard the phone ringing. Grabbing it off the cradle while he laid down his things, he answered with his customary, “Good morning, Frank here, how can I help you?”
“Hi Frank, this is Gloria. I was talking to a mutual acquaintance this weekend, and she recommended I hire you for our next big job. When can you send the contracts over?”